Tran Mӧller's

How to change the way people see cod-liver oil which they remember as not-so-tasty medicine for autumn cold? We did it by creating a universal communication platform called “Traning* makes perfect”. We succeded in repositioning the product and making Möller's the brand synonym for the entire category. We encouraged Poles to use cod-liver oil to strengthen themselves every day, not just during flu season.

*Tran is the Polish word for cod-liver oil

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Orkla Care

Klar Polska

A line of Norwegian cleaning supplies combining efficiency with caring for health and environment.