We are witnessing the depletion of the earth's resources. What kind of world will we leave for our children and grandchildren? The image campaign prepared for Velvet Care promotes activities to protect nature – those that counteract the process of environmental degradation. In the message, we refer to the present and the future. And the future lies in the next generations, therefore a multigenerational family plays a key role here. We realize that being eco is about making decisions every day that may seem trivial but are of great importance for the environment. It is very important for each of us to work together with a large partner. In the campaign, we show that Velvet Care products are manufactured with respect for the environment. In this way, we set an example and inspire others.